Bad Language Branding

December to January, 2013

Matthew Stibbe of BadLanguage.net came to me looking to make the branding on Bad Language look more distinctive through a banner heading the top of the site.

The site was based on the WordPress Thesis theme and the previous banner heading was the website title, as is the default in the theme.

previous version of BadLanguage.net, based on the WordPress Thesis theme

previous version of BadLanguage.net, based on the WordPress Thesis theme

Matthew wanted something that was minimal and clean, yet colourful. We needed to convey the feel of the site, as Matthew put it: “more packaging than logo”.

Looking at the inspiration materials that Matthew sent me, I thought that a modern retro feel would suit the content and Matthew’s taste in design. The site is about the timeless skill of writing, and has a sophistication to it, but is also about making the topic clearer and easier to understand, so the banner needed to be simple.

my Bad Language banner design

my Bad Language banner design

I chose Nexa as the typeface for the banner as it had that modern retro feel. Then there was a problem that the typeface wasn’t the same through the rest of the site, only in the banner. I suggested that, although I was only hired to create a banner heading, the Nexa f0nt was used for the text headings throughout the site to tie the brand together and give it a more consistent feel.

The symbols used in the banner represent the theme of the Bad Language site, I used the Nexa font symbols so that it tied in, with a familiar feel, to the text part of the banner.

Screenshot of the Bad Language header I designed

Screenshot of the Bad Language header in place on the website