Designing the Future Insights website was one of my biggest projects so far. It was pretty intimidating creating a site that would be seen by a lot of people I respected. It was also the most complex responsive designs I’d done to date. It needed to incorporate some of the feel of the older ‘Future Of’ websites, such as the main logo, but as this was a new conference I had free rein to try more ideas.
Initially I went with a very colourful and striking design. We iterated through this a few times before it was decided I should scrap it and start again, doing something slightly more toned down. This came with the realisation that this wasn’t a standard industry conference site (where you tend to appeal to a lot of independents, startups and freelancers) but the main audience of the site was actually more corporate. The Carsonified girls suggested that maybe I should go down a more retro route and this inspired me to create the design below.