September 2010

The logo and branding was a quick project focused around creating a logo that wasn’t too feminine and felt modern and clean.

The palette does have some pinks in it, but they’re balanced out by a more masculine green to make it more gender-neutral. It’s quite hard to come up with a palette for something that suggests babies and children but doesn’t look girly, but along with a subtle baby blue background, I think we managed to achieve it. logo and colour palette