“The IAB is certainly seeking to deploy pro-privacy arguments to try to dilute Europeans’ privacy rights.
Despite its own claimed reservations about there being no technical fix to get consent for programmatic trading under GDPR, the IAB nonetheless went on to launch a technical mechanism for managing — and, it claimed — complying with GDPR consent requirements in April 2018, when it urged the industry to use its GDPR ‘Consent & Transparency Framework.’”
This is why an IAB membership badge is a big red flag for me when checking if a third-party service is a tracker.