Facebook didn’t mark ads as ads for blind people for almost 2 years

Written by Jeremy B. Merrill on Quartz.

“Americans with disabilities should not be an afterthought for tech companies. There is no justification for forcing them to spend extra time and effort to navigate past online ads,” said Wyden, a Democrat from Oregon. And they should be able to easily learn why they were targeted by those ads, just like everyone else.”

“Not including legible labels on ads “certainly violates the spirit if not the letter of the ADA [Americans with Disabilities Act] and raises questions about whether Facebook is engaging in deceptive practices under the FTC Act,” said Blake Reid, a law professor at the University of Colorado, Boulder who studies accessibility and technology law.

Via Claire Brotherton on Twitter.

Read ‘Facebook didn’t mark ads as ads for blind people for almost 2 years’ on the Quartz site.

Tagged with: accessibility, Facebook, adtech.