Laura Kalbag

Google faces GDPR complaint over ‘deceptive’ location tracking

“Google is processing incredibly detailed and extensive personal data without proper legal grounds, and the data has been acquired through manipulation techniques,” said Gro Mette Moen, acting head of the Norwegian Consumer Council’s digital services unit in a statement.

“When we carry our phones, Google is recording where we go, down to which floor we are on and how we are moving. This can be combined with other information about us, such as what we search for, and what websites we visit. Such information can in turn be used for things such as targeted advertising meant to affect us when we are receptive or vulnerable.”

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