“Kinsa sells its data to other companies under the name Kinsa Insights. While Mr. Singh declined to share the names of other customers, citing confidentiality agreements, he said other companies had used the data to target advertising.”
“I can just think of how cigarette and alcohol companies could use strategies like this, or other industries that could really have more harmful effects on people,” [Christine Bannan, the consumer protection counsel at the Electronic Privacy Information Center] said.
Read ‘This Thermometer Tells Your Temperature, Then Tells Firms Where to Advertise’.