Tagged with: “normalisation”
Written by LibrarianShipwreck on LibrarianShipwreck.
“And thus, in the guise of a seemingly innocuous tradeoff (in which the user thinks they’re really getting the benefit), the user accepts being subjected to high-tech corporate surveillance.
Importantly, this is one of the primary ways in which such surveillance gets normalized.
High-tech surveillance succeeds by slowly chipping away at the obstacles to its acceptance. It does not start with the total takeover, rather it begins on a smaller scale, presenting itself as harmless and enjoyable. As people steadily grow accustomed to this sort of surveillance, as they come to see themselves as its beneficiaries instead of as its victims, they become open to a little bit more surveillance, and a little bit more surveillance, and a little bit more. This is the steady wearing down of defenses, the slow transformation of corporate creepiness into cultural complacency, that allows rampant high-tech surveillance to progress.”