Tag: ads
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These Ads Think They Know You
Written by Stuart A. Thompson on The New York Times.
“Today’s data providers can receive information from almost every imaginable part of your life: your activity on the internet, the places you visit, the stores you walk through, the things you buy, the things you like, who your friends are, the places your friends go, the things your friends do, and on and on.”
Read ‘These Ads Think They Know You’ on the The New York Times site.
Tagged with: ads, targeting, surveillance capitalism.
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Discrimination’s Digital Frontier
Written by Aaron Rieke and Corrine Yu on The Atlantic.
“A recent study led by researchers at Northeastern University and the University of Southern California shows that, given a large group of people who might be eligible to see an advertisement, Facebook will pick among them based on its own profit-maximizing calculations, sometimes serving ads to audiences that are skewed heavily by race and gender.”
“An ad system that is designed to maximize clicks, and to maximize profits for Facebook, will naturally reinforce these social inequities and so serve as a barrier to equal opportunity.”
Read ‘Discrimination’s Digital Frontier’ on the The Atlantic site.
Tagged with: discrimination, ads, Facebook.